Divisional Marketing Executive

Role Summary

An exciting opportunity for a Marketing Executive to join Hays Travel's highly focused marketing team to shape and implement campaigns across our regional retail network.

The Role:

Develop and execute advertising and promotional campaigns to generate leads and increase sales. Create awareness of the branch by targeting audiences and develop the brand in the local area

Key Responsibilities

• Creating, supporting and developing branches within your local region
• Collaborative working with the marketing department specialised functions to gather expert inputs to the local marketing plans
• Managing and implementing local marketing campaigns, measuring and reporting on results
• Working closely with the retail team, regional sales managers and branch managers to support the assigned branches with any marketing activity
• Briefing and overseeing the work to creative to deliver the campaign to the execution stage
• Ensuring accuracy of marketing materials and providing sign off as required
• Understand key audiences and identify opportunities for marketing online and offline to drive more sales
• Competitor monitoring to understand opportunities available
• Working closely with other internal departments on various Hays Travel shows, events and branch openings.
• Assisting with recruitment opportunities and campaigns which fall within your local region.

Competencies Required

At least 2 years' experience in marketing communications

Decisive and accurate with ability to take a lead role in tasks

To be positive in what we think, say and do

Strong organisational and time management skills

Attention to detail and quality

Proactive with the ability to take initiative

Strong desire for personal development

Representing the company with a professional, helpful, knowledgeable, proactive attitude

General

To undertake any other duties that may fall into the job criteria

To treat all employees, customers and suppliers with dignity and respect

To live and demonstrate Hays values and our special culture

To conform with all company policies and procedures including Health and Safety

This job description is not intended as an exhaustive list of all duties and responsibilities of the post but simply reflects the key areas involved

Our ideal candidate is someone who thinks about what the possibilities are across the marketing mix and can offer solutions to meet objectives, requirements, and challenges. Someone who can bring new ideas to the table and is passionate about the Hays Travel brand and its customers. The candidate will be truly immersed in the travel industry, have a passion for travel & understand its complexities.

We are a collaborative team with a strong passion for the work that we deliver.

Our values

Our SMILE values are embedded in to our Company and ensures our teams work strongly together. You and all of our colleagues will ensure that the Hays Travel values are demonstrated at all times.

• Supportive
• Motivational
• Innovative
• Loyal
• Excellence

What it's like to work for us?

Whichever location or department you work in, our people are always at the heart of everything we do. We offer a range of training programmes to help you progress personally and professionally, as we know the benefits of promoting and rewarding our hardworking colleagues are extremely important.

Of course, it's not all about work, we're very sociable and there are always lots of team nights-out and company parties. Plus, there are opportunities to travel abroad on educational trips, and you can also take advantage of our colleague discount when booking your own holidays.

Hays Travel is committed to safeguarding and promoting the welfare of all colleagues. As an accredited employer provider of apprenticeships, we undertake basic checks through the Disclosure and Barring Service (DBS) to ensure the safety of our apprentices for relevant roles.