Description: |
Marketing Executive Technique Recruitment Solutions are working alongside a global machinery and print manufacturer based in Norwich. A new opportunity has arisen for a Marketing Executive to join their team. The company offers an excellent benefits package as well as a great team environment The successful candidate will have a Degree or equivalent Marketing qualification and demonstrable experience working as a Marketing Executive undertaking creative collaboration with in-designers or a Marketing Agency Key Performance Indicators • Delivery of planned tradeshows in EU & Asia • Completion of planned paid advertising campaigns across various platforms • Creation and management of engaging sales and marketing content for the company website, social media and PR purposes • Ability to constructively and easily collaborate with cross-functional teams to coordinate marketing initiatives Internal Teams, Suppliers and Agents • Completion of market intelligence and competitor research, tracking trends and opportunities • Completion digital marketing strategies to nurture existing customers and drive online traffic to the company website for new business opportunities Duties & Responsibilities • Project manage planned EU and Asia tradeshows and deliver to approved schedule, attending tradeshows as necessary • Work closely with the Sales and Customer Service Teams to support lead generation and customer nurture • Action planned digital marketing activities and campaigns • Writing and proof-reading sales and marketing copy • Ensure all published sales and marketing content is approved by relevant stakeholders • Translation of sales and marketing materials as required internally and via a supplier • Support the development of video production requirements customer testimonials, product videos, social media as well as internal stakeholder requirements • Generate innovative content and ideas to promote our brand and products • Collaborate with the in-house creative team, providing project supervision to provide sales and marketing according to brand guidelines and the approval process • Collaborate with external suppliers, to deliver accurate and engaging sales and marketing content • Management and development of our company website content • Conduct market intelligence and competitor research, tracking trends and opportunities • Ensure all sales and marketing content meets brand requirements • Be a brand ambassador and support brand management internally Qualifications • Degree or equivalent Marketing qualification • CIM Certificate in Professional Marketing or Certificate in Professional Digital Marketing would be beneficial but not essential Experience • Exemplary copywriting and proofreading ability • Digital marketing campaign management and delivery email social media, advertising etc. • Knowledge of media production and communication • Experience working in a busy team environment • An ability to project manage, prioritise and multi-task a busy workload • A proven track record of creative collaboration with in-designers or a Marketing Agency • Strong data analytical ability • Website management and development experience • The ability to effectively communicate with external suppliers and stakeholders • To be able to collaborate constructively and effectively when working cross departmentally and with different cultures • Experience presenting to stakeholders of every level Skills • Thoroughness and attention to detail. • Exemplary copywriting ability to engage and communicate with target audiences • Excellent organisation, prioritisation and planning • Leadership: Good listening, empathy, flexibility, problem-solving and delegation • Critical thinking: Planning, analysis, designing, and strategising • The ability to sell/market products and services • Strong interpersonal and networking abilities - verbal communication skills • Excellent numeracy and IT skills: MS Office • Full UK Driving Licence The role is full time, onsite for at least the first 6 months, hybrid working may be discussed after successful probation, but this cannot be guaranteed and will depend on the business requirement |