The PPC Executive will work alongside the paid media team to drive growth and manage the performance marketing channels across several brands within the group. The ideal candidate will have a background in hands-on paid advertising, will be data-driven and have a keen attention to detail.
Responsibilities:
Driving the performance of the brands PPC accounts (Google & Bing)
Implementing the paid search strategy
Monitoring the PPC spend to ensure we stay within our budgets
Collaborate with our European teams
Analyse trends and make data-driven decisions across the accounts, including:
Setting and changing target ROAS bid strategies.
Incorporating business data into bid strategies.
Running competitor analysis to inform bidding strategies e.g. impression share & top of page insights.
Creating new audiences in GA360 to retarget high converting pots of users
Utilising scripts.
Writing and testing engaging ad copy and implementing changes
Updating ad extensions e.g. price extensions, promo code extensions.
Setting up landing page tests and using results to inform future optimisations.
SQR and 404 error hygiene checks.
Requirements:
2+ years of PPC experience with Google (and Bing ideally)
Experience managing large accounts and budgets
Data-driven
Attention to detail
Hands-on PPC experience (not just strategic)
Understanding of first touch, last touch and DDA attribution.
A self-starter who can work efficiently alone as well as in a team
In Technology Group Ltd is acting as an Employment Agency in relation to this vacancy.
