A great opportunity has arisen for an experienced marketer to join a growing creative marketing agency. The position will act as the bridge between the clients and the marketing / web development teams. The Digital Marketing Specialist will take an active role in defining and delivering marketing activity with a focus on digital channels and performance monitoring through web analytics.
Role and responsibilities: Work with clients to develop their marketing strategy with an emphasis on digital channels; website content strategy, email marketing, organic and paid search, social media, etc. Create social media content strategies for our clients, outlining the mix of content, schedule and rationale / desired outcome behind posts Support on the execution of the proposed marketing activity where appropriate Review performance of digital marketing activity and client websites Interpret results and share insights with clients where appropriate Work with development and content creation experts to deliver results Account Management - New client discovery and onboarding; work with new clients to capture their needs and assess their requirements Take the lead on important projects you are involved in and communicate updates to clients Copywriting and content creation - Create clear, easy to understand written copy edited to be suitable for the target medium
Skills and experience
Previous experience in a similar marketing role Experience in website content strategy, email marketing, organic and paid search, social media Good content creation skills Account management/ project management experience Experience in Google analytics
