Advertising plays a vital role in the success of any business. The key aim of any advertising campaign is to make people aware of a company’s product or service with the ultimate goal of increasing sales and thereby revenues and profits for the company. The advertising industry is vast – in 2007 it was worth more than £19 billion in the UK alone. It includes newspaper companies, television companies, digital media companies and companies specialising in outdoor advertising. All of these companies rely heavily on their sales function and as such demand for sales staff such as New Media Sales Executives and Advertising Agency Account Managers is always high.

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