Performance Marketing Specialist - Leisure - London - £35K

Posted: 10/09/19
Industry: Leisure
Salary:£30,000 - £35,000 Annual benefits

Performance Marketing Specialist (Paid Social) - Leisure - London - c. £35K

The Company

My client is a wine-focused digital media and eCommerce start-up company based in London. Founded in 2016, the venture aims to eliminate confusion around wine, providing a ground-breaking way for people to discover and experience wine for themselves. They are looking for a Performance Marketing Specialist to be responsible for paid-digital and performance marketing across their key communications and media channels.

Main Job Responsibilities:

  • Developing and managing digital marketing campaigns to drive traffic to the platform
  • Campaign building, optimisation and management across all Social Media platforms
  • Delivering performance across core campaign KPIs
  • Improving SEO across Google and YouTube
  • Proactively researching channels and identifying areas for growth and optimisation
  • Producing periodic metric reports to evaluate the effectiveness of all digital marketing campaigns

Key competencies and experience:

  • At least 2 years' experience of digital and paid social marketing
  • A deep understanding of all the different tools and techniques used in digital marketing and remarketing including SEO, PPC, and social media marketing.
  • Experience using Google Ads, Google Analytics, Google AdSense, YouTube, and Facebook Business Manager
  • Experience working with and managing Social and Digital marketing agencies
  • Understanding and/or experience in E-commerce an advantage
  • An analytical mindset and the experience to drive decisions based on data
  • Results driven with a strong work ethic and a hunger for success

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