Regional Account Manager

Regional Account Manager

Field-Based South Wales, Bristol & Bath

Up to £40,000 base salary + car allowance + bonus

Are you an experienced sales professional with a passion for the drinks industry? Do you have a proven track record in acquiring new business and managing relationships within the On-Trade market? A leading cider company is looking for a driven and ambitious Regional Account Manager to expand their presence in pubs and wholesalers while continuing to grow existing accounts

This is an exciting opportunity to join a dynamic and innovative company that combines commercial success with a genuine passion for the drinks industry.

The Role:

• Promote the company s products to On-Trade customers within a designated geographic region.
• Manage and achieve sales targets across regional routes to market.
• Collaborate with business unit and national account managers to build relationships with senior and regional personnel in national routes to market.
• Identify and pursue opportunities to onboard new outlet stockists for the company s portfolio.
• Build and maintain strong relationships with field sales teams to enhance visibility and presence in the region.
• Ensure routes to market and outlets are equipped with the necessary tools, materials, and displays to showcase products effectively.
• Maintain and update the company s CRM database with accurate knowledge of brand distribution across outlets.
• Oversee relationships with smaller, directly supplied customers, including independent outlets, within the assigned area.

About You:

• Proven experience in sales or account management, ideally within the drinks or FMCG sector.
• Strong understanding of market trends and routes to market.
• Results-oriented with a history of achieving and exceeding targets.
• Confident communicator with excellent interpersonal skills.
• Proficient in Microsoft Office and comfortable with CRM systems.
• Ability to identify and capitalise on business growth opportunities.
• Positive, proactive, and solutions-focused attitude.
• Able to work independently and as part of a collaborative team.
• Resides within the designated geographic area.

What's In It For You?

• Competitive salary with car allowance and bonus scheme.
• Join a market-leading, values-driven company at the forefront of the drinks industry.
• Work alongside a passionate, supportive, and mission-aligned team.
• Field-based role with autonomy and opportunities for career progression.
• Direct impact on brand growth and market presence.

If you re motivated by results, enjoy building strong relationships, and want to grow your career in a dynamic, fast-moving industry, this could be your perfect next step.

Please get in touch with Evie Coates or click Apply Now to be considered for this vacancy.

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The Advocate Group is a leading recruitment partner, based in the UK, to the FMCG and consumer product sectors.

We are an equal opportunities employer and welcome applications from all suitably qualified persons regardless of their race, sex, disability, religion/belief, sexual orientation, or age. By applying for this role, you are agreeing to our Privacy Policy, which can be found on our website. Please note that The Advocate Group is acting as an employment agency in relation to this vacancy.