Head of Sales and Marketing

Head of Sales Sheet Metal Fabrication

Leicester Competitive Salary + Bonus + Benefits

A well-established manufacturer is seeking a commercially driven Head of Sales to lead its growth strategy and drive performance across its sales function. With new ownership and ambitious plans to scale from £3m to £5m turnover within two years, this is a pivotal leadership role combining strategic oversight with hands-on execution.

The successful candidate will manage a small team of estimators and account managers, oversee pricing and margin strategy, and spearhead new business development across fabrication, engineering, and manufacturing sectors. The business offers full end-to-end services from design support to fabrication, coating, and assembly and is known for precision, quality, and short lead times.

This is a high-impact opportunity for a sales leader who thrives in an SME environment and is ready to shape growth from the front.

Key Responsibilities:

• Develop and execute a strategic sales plan focused on profitable growth
• Lead, coach, and develop the sales team
• Oversee pricing, margin analysis, and quotation conversion
• Drive new business across fabrication and engineering sectors
• Strengthen client relationships and ensure high retention
• Collaborate with estimating and production teams
• Represent the business at trade shows and industry events
• Monitor market trends and contribute to senior planning

Ideal Candidate:

• Proven experience leading sales teams in manufacturing SMEs
• Strong commercial acumen and strategic mindset
• Background in sheet metal fabrication sales
• Skilled in negotiation, client engagement, and solution selling
• Familiar with CRM systems and sales reporting tools
• Energetic, resilient, and results-oriented

Core Values:

• Integrity and transparency
• Collaboration and accountability
• Performance and continuous improvement
• Customer focus and service excellence
• Commitment to growth and innovation