Our award winning client is looking for a PR Account Manager who can lead smart media strategies, to join their team.
You ll be the driving force behind media coverage, campaign planning and client service, working closely with the PR team to deliver integrated PR that performs across press, social and digital platforms.
This would suit someone who is a strong communicator, passionate about all things PR and thrives within a fast paced environment. There is opportunity to progress into a Senior position as the company grows.
Key responsibilities:
Devise media strategies with a creative approach and digital emphasis
Generate interesting story angles to secure coverage
Serve media to the highest possible standard on behalf of clients
Nurture and build relationships with media, industry associations, partners and influencers
Monitor the news agenda on a trade, regional and national level, ensuring reactive opportunities are seized and optimised on behalf of clients
Distribute materials to target media using contacts, as well as media databases
Sell-in PR stories to target media, including national and broadcast media; identify opportunities to cross-sell pitches to journalists on behalf of other clients
Monitor and evaluate PR campaigns. Report with confidence internally and to client
Provide support in preparing new business proposals and attend pitch presentations with the team
Key skills and experience:
Essential
B2B PR experience in a busy agency environment
Outstanding copywriting skills for press releases, articles and digital content
Creative approach to campaigns, proactive in securing media placements and working with influencers and partners
Strong understanding of social media platforms
Advantageous
Knowledge or understanding of online PR and securing links to high-ranking media sites
Experience of writing content with search in mind and/or working with SEO teams
