| Description: |
The Role: We are seeking an experienced National Sales Manager to lead, shape and deliver the national sales strategy across a diverse coatings portfolio. This is an exciting opportunity for a commercially driven leader to take ownership of sales performance, grow key customer relationships, and drive market expansion across the UK. This is a permanent position, offering hybrid or field-based working with regular national travel. The organisation operates within the specialist coatings sector and is undergoing continued growth, making this a key strategic hire that will play a major role in achieving long-term commercial objectives. Main Responsibilities: -
Develop and execute national sales strategies to achieve revenue, margin and market share targets -
Analyse market trends, competitor activity and customer insights to identify new growth opportunities -
Create and deliver annual sales plans, budgets and forecasts -
Lead, mentor and manage regional sales managers and technical representatives -
Recruit, train and build a high-performing national sales team -
Manage key customer relationships including OEMs, contractors and distributor networks -
Support major negotiations and high-value sales opportunities -
Ensure consistent customer experience and strong brand representation across all channels -
Collaborate with marketing, product management, R&D and operations on product launches and commercial initiatives -
Deliver regular performance reporting, including KPIs, pipeline visibility and CRM analytics -
Conduct periodic business reviews with regional teams and key accounts Skills / Experience: -
Proven sales leadership experience, ideally within the coatings sector -
Success managing national or multi-region sales teams -
Strong understanding of coatings technologies (Automotive, Marine, Wood, Industrial etc.) -
Excellent leadership, communication, negotiation and strategic planning abilities -
Experience managing distributor networks and/or OEM accounts -
Strong analytical and commercial acumen, including CRM and forecasting capability -
Ability to travel nationally (and occasionally within Europe) -
Technical coatings knowledge or relevant certification beneficial Salary & Working Hours: -
Competitive salary dependent on experience -
Full-time, Monday to Friday -
Hybrid or field-based role with national travel Benefits: -
Opportunity to lead national strategy in a growing, specialist industry -
Autonomy to shape team performance and commercial direction -
Professional development and progression opportunities -
Collaborative working with technical, commercial and operational teams  |
