Regional Sales Manager - North West

We are seeking a high-performing Regional Sales Manager to lead and accelerate commercial success across the North of the UK. This is a hands-on, field-led leadership role for a driven sales professional who thrives on coaching high-performing teams, building influential NHS relationships and delivering results against ambitious growth targets. As our Regional Sales Manager, you will take full ownership of regional performance, leading a team of Sales Representatives while remaining highly visible and active in the field. You will shape regional strategy, drive market access, and develop strong partnerships across ICBs, Trusts and Medicines Management teams.

Responsibilities:

• Take full accountability for regional revenue, growth and target delivery
• Set, track and optimise KPIs for the region and individual Sales Representatives
• Lead from the front with joint visits, key account meetings and in-field coaching
• Implement innovative sales strategies to increase market penetration and product adoption
• Train, coach and develop talent through a structured Sales Training Academy
• Build and maintain strong relationships with ICBs, ICSs, Trusts and formulary stakeholders
• Identify underperformance and execute targeted action plans
• Deliver clear, data-driven performance reports, forecasts and insights to senior leadership
• Align regional execution with national commercial objectives
• Contribute new ideas to improve sales productivity, customer engagement and competitive positioning

Skills Required

• 10+ years' sales experience, ideally within medical devices or healthcare
• Proven success driving regional sales growth and exceeding targets
• Strong experience setting KPIs and managing performance using data and insights
• Deep understanding of the NHS framework
• An established NHS
• Confident negotiator with experience presenting to senior stakeholders
• Inspirational leader and coach who develops high-performing teams
• Proactive, innovative, and comfortable working autonomously in a hybrid role
• Full UK driving licence and willingness to travel regularly

If you are passionate about sales excellence, people development and making a real impact within healthcare, this is your opportunity to step into a pivotal leadership role within a growing, innovative organisation.