Regional Sales Executive

What Will I Be Doing?

As a Regional Sales Executive, you will be responsible for driving sales growth across a defined UK territory, covering trade and garden centre customers throughout the East and London. This is a field-based commercial role focused on developing existing accounts, opening new customers, and delivering agreed sales targets. Working closely with the Senior National Account Manager, you'll manage day-to-day customer relationships, deliver sales campaigns, and represent the business professionally across your region.

You'll act as the face of the company within your territory, combining hands-on sales activity with strong planning, reporting, and internal collaboration to maximise performance and long-term customer value.

What Will My Responsibilities Be?

• Manage and grow an existing portfolio of trade and garden centre accounts within your region.
• Identify, target, and convert new business opportunities in line with an agreed target list.
• Deliver sales targets and budgets, ensuring consistent performance across your territory.
• Plan and deliver sales presentations to customers at all levels.
• Build, maintain, and expand strong relationships across customer networks.
• Lead and support sales campaigns, promotional activity, and seasonal initiatives.
• Arrange and manage trading days, roadshows, and customer events within your accounts.
• Support the delivery of promotional and incremental trading opportunities.
• Produce, maintain, and deliver structured business plans for your key accounts.
• Brief and collaborate with the marketing team on ranges, POS, merchandising, presentations, and reporting.
• Establish and implement sector proposals, including product ranges, merchandising standards, and reporting requirements.
• Maintain accurate and timely administration, reporting, and CRM updates using internal systems.
• Attend and contribute to sales meetings, trade shows, and internal events as required.
• Ensure professional representation of the company at all times.

What Do I Need?

To succeed in this role, you should bring:

• Previous experience in a field-based sales role, ideally within retail, trade, or garden centre environments.
• Proven ability to manage and grow customer accounts while developing new business.
• Strong communication, presentation, and negotiation skills.
• Commercial awareness with the ability to work to sales targets and budgets.
• Excellent organisation and time management skills in a territory-based role.
• Confidence, professionalism, and a persuasive but consultative approach.
• Strong numerical, IT, and report-writing skills.
• A full UK driving licence with no more than six points.

About the Client

Our client is a long-established British manufacturer and distributor of high-quality garden products. With over 50 years of experience, a strong commitment to sustainability, and a nationwide retail presence, they are recognised as a trusted market leader supplying thousands of outlets across the UK. The business combines large-scale manufacturing capability with a strong people-focused culture and ongoing investment in its products and teams.

What's Next?

For an informal chat, please call me, Rae, on (phone number removed) or email (url removed), or send me a message on LinkedIn if you think you tick the majority of boxes for this role.

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