B2B PR Account Manager - Senior AM - Newcastle / Hybrid

My client is a well-known and respected Newcastle based PR agency. They are looking for an experienced B2B PR Account Manager - Senior Account Manager looking for a new opportunity within a welcoming and flourishing agency.

You will join their small but perfectly formed team of 5, working on a mix of B2B construction, built environment and tech clients. Clients cover construction, built environment, professional services, trade associates, public sector and tech.

The role will involve working alongside the Company Director. You will liaise with mainly NE regional press and national trade media, so a good working knowledge of regional press and the NE business community is preferable. The role will be hands on and you will account manage, deliver media relations, write copy and content, be involved with strategic development of client campaigns. As well as account management, this role will involve client servicing, having an entrepreneurial flare, for spotting new business opportunities from existing clients as well as having your finger on the pulse for new client opportunities.

Working logistics - they don't have a prescriptive hybrid model, on average the team are in the office 2/3 days a week, not necessarily for the whole day. The team are trusted to manage their own work loads and clients. The ability to drive and be able to travel around the NE is essential.

Key duties

• Producing copy and content for public relations and marketing campaigns.
• Media relations, including media liaison, research, writing and 'selling in' of editorial content to both traditional and digital based media channels.
• Planning and delivering creative and innovative public relations and communications
• strategies and campaigns across paid, earned, shared and owned media.
• Build relationships with editors, journalists and bloggers.
• Stakeholder, community and influencer identification and engagement.
• General client management and liaison.
• Taking client briefs, briefing the relevant members of the team on required client work
• Supporting on crisis and issues-based public relations activities, including out-of-hours handling of media and client calls, as required.
• Devising and delivering social media campaigns and content.
• Collaboration with colleagues planning and delivering wider campaigns across the business.
• Evaluating client campaigns to measure effectiveness and demonstrate ROI.
• Budget preparation and management
• Planning and scheduling photography and video, as well as assisting with video editing.
• Business development support, administration and other duties that may arise from time to time.