National Sales Manager

Kenny Recruit is working with a fast-growing UK distribution business operating within the convenience and vape sectors to find an ambitious National Sales Manager to support continued national expansion. We are seeking a driven and commercially focused FMCG National Sales Executive with proven experience in the UK retail landscape, including established relationships with UK supermarket chains and convenience retail groups, to expand the vape portfolio across major national and regional retailers. This role centres on driving distribution, visibility, and growth for the vape portfolio within major retailers, cash & carry groups, wholesalers, and FMCG distributors.

The ideal candidate will have strong FMCG sales experience, preferably within vape, convenience retail, or fast-moving categories, alongside excellent relationship building skills and the ability to influence buying teams and large store-level decision-makers. You will manage existing accounts, unlock new business, and ensure our vape products deliver maximum availability and impact across all channels.

Salary: £45,000 - £60,000 per annum + commission + benefits

Working Hours: 9:00am - 5:30pm

Location: Remote

Key Responsibilities:

• Develop and execute sales strategies to drive distribution and revenue growth across all vape lines.
• Identify, pitch, and convert new business opportunities with supermarkets, cash & carry operators, wholesalers, and FMCG distributors.
• Build and maintain strong commercial relationships with buyers, category managers, store managers, and depot managers.
• Negotiate and secure direct trading agreements, ensuring competitive pricing, promotional alignment, compliance, and long-term growth.
• Ensure premium product visibility, planogram compliance, and correct placement of vape ranges across all outlets.
• Conduct regular field visits to analyse product performance, competitor vape activity, and customer insights.
• Support demand planning by monitoring stock levels, generating replenishment orders, and ensuring smooth supply flow.
• Work closely with marketing and trade teams to activate in-store promotions, POS displays, and trade marketing initiatives.

Requirements:

• 3+ years' experience in FMCG sales or national account management, ideally within the vape industry, convenience retail, or supermarket environments.
• Must have existing, proven relationships with UK supermarket buyers or category managers (e.g., Tesco, Asda, Sainsbury's, Morrisons, Co-op, Iceland, etc.).
• Strong understanding of FMCG retail structures, supermarket buying processes, wholesaler operations, and consumer behaviour.
• Proven ability to open new retail accounts and grow distribution within competitive categories.
• Ability to build trusted, long-term relationships at head-office and store level.
• Strong analytical and commercial skills with the ability to turn data into actionable plans.

Next Steps:

Shortlisted candidates will obviously be contacted for this specific role and if you haven't heard from us within a week, please assume you have been unsuccessful on this occasion. We'd love to give feedback to every applicant but due to the sheer volume of applications we receive, unfortunately this just isn't possible.

We will keep your CV on file to contact you with regards to future roles and any other advice to help you. Alternatively, feel free to contact us for a chat.