Area Sales Representative

Bradford & Wakefield Region

Salary: Competitive + Bonus + Company Car/Car Allowance + Benefits

New Ventures Recruitment is delighted to be recruiting on behalf of a well-established and market-leading organisation for an experienced Area Sales Representative to cover the Bradford and Wakefield region.

This is an excellent opportunity for a driven sales professional who enjoys developing new business while building strong relationships with existing customers. The territory benefits from an established customer base; however, the role is predominantly focused on new business development (80%), alongside account management (20%).

As Area Sales Manager, you will be responsible for identifying and developing new business opportunities across your designated territory while maintaining and growing existing customer relationships. You'll work closely with internal teams to deliver tailored solutions that meet customers' operational requirements.

You'll be responsible for promoting a range of material handling and warehouse solutions, including:

• New equipment
• Used equipment
• Warehouse solutions
• Short-term rental solutions

• Proactively generate new business opportunities across the Bradford and Wakefield region.
• Manage and develop relationships with an existing portfolio of customers.
• Conduct face-to-face customer meetings, combining pre-arranged appointments with proactive cold calling.
• Build and maintain a healthy sales pipeline through prospecting and lead generation.
• Prepare, present and follow up quotations.
• Carry out customer site surveys to identify suitable solutions.
• Deliver product demonstrations where required.
• Accurately maintain CRM records, ensuring customer activity is updated daily.
• Process customer orders in line with company procedures.
• Work collaboratively with internal sales, customer service and technical teams.
• Attend regular sales meetings, training sessions and one-to-one reviews.
• Network with industry partners and attend relevant customer events.
• Stay up to date with product knowledge, market trends and competitor activity.
• Occasionally travel with overnight stays when business needs require.
• Happy to attend the branch in Warrington weekly if required

We're looking for an ambitious and self-motivated sales professional who enjoys winning new business and building long-term customer relationships.

You'll ideally have:

• Proven experience in field sales or business development.
• A strong track record of achieving or exceeding sales targets.
• Experience managing a sales territory independently.
• Excellent communication, presentation and negotiation skills.
• The confidence to prospect and secure new business opportunities.
• Strong organisational and time management skills.
• Experience using CRM systems to manage customer activity and pipelines.
• A full UK driving licence.
• The flexibility to travel throughout the Bradford and Wakefield region, with occasional overnight stays.

• Competitive basic salary.
• Performance-related bonus/commission.
• Company car or car allowance.
• Ongoing training and professional development.
• Excellent career progression opportunities.
• The opportunity to join a respected and growing organisation with an established presence in the market.

If you're a proactive sales professional looking for your next challenge, we'd love to hear from you. Apply today or contact New Ventures Recruitment for a confidential discussion.

New Ventures Recruitment is an equal opportunities employer and is acting as a recruitment agency for this vacancy