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Job description

An Area Manager (sometimes known as a Territory Manager or an Area Sales Manager) is expected to develop and increase sales for a company within a particular region.

Having an in depth knowledge of their industry, combined with an extensive knowledge of potential clients within their region, Area Managers must achieve consistent sales growth from their target market. Quite often the Area Manager will be encouraged to almost consider their defined sales area as their own business, ensuring all targets are met and sufficient business is generated from their client base. If there are other, more junior sales people working within the region, Area Managers must monitor and motivate these sales people to meet and exceed their collective targets.

Using their in-depth local knowledge of the market, Area Managers will also be required to provide input on product development and ideas on how to broaden their company's product range to meet the needs of their clients.

Whatever the industry, some Area Manager's duties include:

  • Maintaining relationships with existing clients.
  • Identifying new clients and new business opportunities.
  • Ensuring all area sales staff are motivated and meeting targets.
  • Reporting sales activity the national managers.
  • Keeping up to date with competitors' products and general industry developments.
  • Attending trade shows and presenting products to potential clients.
  • Providing senior management with regular sales projections.
  • Liaising with marketing department to ensure localised strategies are being implemented.
  • Attending networking events to broaden client base.


Experience and a strong track record of success in a similar role are the key criteria employers are looking for. You'll be expected to have exceeded targets in a previous job and have displayed some sort of sales management capability, as well as having extensive contacts within your chosen industry. If it's a more technical role you are interested in, then a related degree or experience in the design and manufacture of a certain product will enhance your CV and chance of getting an interview.

Salary Snapshot

Recent salaries advertised on Clearly Sales Jobs (January 2010) include:

  • £38,000 plus bonus and benefits for an Area Sales Manager working for a cardiovascular company in North London.
  • £26-25,000, OTE £55k, for a Territory Sales Manager working for a healthcare provider in Birmingham.
  • £37-40,000, OTE £80k for an Area Manager working for a sports products company based in Manchester.
  • £28-32,000, OTE £65k, for a Territory Manager working for a replacement windows company in Essex.
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