A Sales Manager is responsible for co-ordinating the sales function of a company or a specific department within a company. They are usually responsible for a team of sales executives and it is their role to maximise the performance of the team by organising and motivating other team members to meet and exceed their sales targets.
Depending on the structure of the business they're working for, Sales Managers may be responsible for driving sales for one particular product range or in some businesses, they may be responsible for a geographical area and are generally referred to as Area Sales Managers.
Sales Managers may also be required to assist other departments within the business in areas such as market research, product development and marketing initiatives.
Whatever the role, some typical daily duties of a Sales Manager include:
There aren't any formal qualifications needed to become a Sales Manager, most candidates have usually gained a number of years' experience in a general sales role, usually within the same industry, before graduating to sales management. Some employers actively seek candidates who are degree educated and some prefer candidates to have gained some industry-recognised qualification such as those offered by the Chartered Institute of Marketing.
Recent salaries for roles advertised at time of writing (Dec 2009) include:
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