25th Nov 2009
Careers Centre > CV Writing Advice

The content and structure of your sales CV.

Your CV should contain the following sections, with some variation according to the type of role or experience required. A CV is an art not a science, so you can play around. But again, keep the reader's needs in mind.

  1. Profile: a 4-5 lines summary of your career that sells you and your USPs to the employer.
  2. Achievements: list 3-5 top achievements that showcase your ability to meet the key needs of the employer. Here you sell your benefits. For example,

    • Sales Achievements: demonstrate how you helped drive top line sales growth, beat targets, made competitive sales, entering new markets. Be sure to quantify these.
    • Organisational Achievements: show how you have supported the organisation, through team leadership, training and mentoring or building new sales teams, etc.
  3. Professional Experience: list your job titles, company and start/end dates for each role. Naturally, you will need to judge which roles should be given more weight to prove your skills. Under each role, you need to detail job responsibilities and some other achievements.
  4. Professional Qualifications: list dates, title of qualification and where relevant any grade.
  5. Education: list your secondary school and dates, as well as university course, dates and university/college name.
  6. Language & IT Skills: add these, including your level of proficiency.

Remember, always write it and edit it thinking from the point of view of the employer reading it. Don't put everything in if not necessary, but make sure you don't leave gaps in your CV that raises alarm bells - i.e. what is this person hiding and why? 

Authored by Platinum Professional CV Services - London's leading CV writing service.



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