Key Account Manager - Cheltenham

Join a well-known cider business that s shaping the On Trade across the UK This is a chance to work with iconic pub companies and regional brewers, in a high-energy, commercially-focused environment where ownership, ideas, and ambition are rewarded. You ll have real autonomy over your accounts, the ability to build strong relationships, and the opportunity to make a measurable impact on sales growth.

The Role:

I'm looking for a Key Account Manager (On Trade) to cover the South (ideally along the M4/M5 corridor). This is a field-based role, managing a portfolio of established accounts while developing new opportunities across pubs and regional brewers. You ll be responsible for achieving sales, revenue, and profit targets, while building long-term, strategic relationships with customer teams and on-trade outlets.

You Will:

• Own and grow a defined customer base, including head office teams, sales teams, and on-trade outlets.
• Develop and execute account plans across existing stockists and prospect accounts.
• Build strong relationships with Procurement, Commercial, Sales, and Marketing teams.
• Implement channel activity and marketing initiatives in line with brand strategy.
• Maintain accurate records, track performance in CRM, and report insights to influence business decisions.
• Stay ahead of the market through detailed knowledge of accounts, competition, and emerging opportunities.

About You:

• 2 4+ years experience in On Trade sales, ideally working with pub companies and regional brewers.
• Proven track record of meeting or exceeding sales targets.
• Highly organised and able to manage a large geographical territory.
• Confident, relationship-led seller who can influence at all levels.
• Field-based, ideally living in or near the South (M4/M5 corridor).

Extra Points if You:

• Have experience collaborating with wholesalers or RTM partners.
• Already have a strong network in On Trade accounts.
• Are commercially minded, proactive, and passionate about quality drinks.

Benefits:

• Competitive base salary + performance bonus.
• Expenses covered for travel and entertaining, plus company laptop and phone.
• Real autonomy and opportunity to shape the brand in your territory.
• Work in a high-energy, ambitious team that rewards results.

If you re ambitious, commercially savvy, and ready to make your mark in On Trade sales, this is your chance to join a well-known cider business and take ownership of iconic accounts while driving growth across the South.

Please get in touch with Evie Coates or click Apply Now to be considered for this vacancy.

Call: 07537 (phone number removed)

Email: (url removed)

The Advocate Group is a leading recruitment partner, based in the UK, to the FMCG and consumer product sectors.

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