General Sales Manager

Lead a Premium Sales Experience in the World of Luxury Campervans as a General Sales Manager
Warmington, Oxfordshire
Permanent
Up to £55,000 + Bonus

Are you a driven sales leader ready to take ownership of a high-performing team in a truly unique market?

We re partnering with an innovative brand redefining automotive camping luxury designing and delivering bespoke campervans and motorhomes that turn travel into unforgettable experiences. This is your chance to step into a pivotal leadership role where your impact will be seen, measured, and celebrated.

Why This Role Stands Out?

This isn t just another sales management position. You ll:

• Take full ownership of a central sales function at their Headquarters and Flagship Sales site
• Shape a performance-driven, high-energy culture
• Influence customer journeys in a premium, lifestyle-led market
• Drive real improvements in conversion, capability, and customer satisfaction

If you enjoy building teams, refining processes, and delivering results, you ll thrive here.

What You ll Be Doing?

As General Sales Manager, you ll lead from the front coaching, motivating, and driving excellence across the team:

• Lead daily sales operations and energise team performance
• Coach and develop your team to consistently exceed targets
• Run structured sales meetings and performance reviews
• Oversee pipeline health and deal progression
• Champion effective and consistent CRM usage
• Ensure fast, high-quality enquiry handling
• Collaborate cross-functionally to deliver a seamless customer journey
• Maintain exceptional showroom and stock standards
• Report on performance and identify opportunities for growth

The General Sales Manager We re Looking For

• Proven experience in sales leadership, ideally within automotive or a premium product environment
• Strong track record of driving performance and improving processes
• Confident using CRM systems and managing sales pipelines
• A natural leader who can motivate, challenge, and inspire
• Passion for delivering an outstanding customer experience

Ready to Make an Impact?

If you're a commercially driven leader who thrives in a fast-paced, high-impact environment, this is your opportunity to take the next step in your career.

Apply today with your CV! Upon successful shortlisting, a member of the Apex Recruitment team will be in touch to discuss the General Sales Manager opportunity in confidence.

Key Skills

General Sales Manager Sales Leadership CRM Management Pipeline Management Automotive Sales Team Coaching KPI Delivery Customer Experience Stakeholder Collaboration