Key Account Manager - Licensing (Sports & Fashion)

Key Account Manager - Licensing (Sports & Fashion)

Location: Hybrid role, with some national and international travel required
Salary: Competitive, depending on experience
Contract Type: Full time, Permanent
Benefits: 25 days holiday allowance excluding bank holidays, increasing by 1 day per year for every year you are with the company maximum 30 days, Health Cash Plan, Cycle to Work Scheme, Length of Service bonus, Complimentary Breakfasts, Company Events, Staff Discounts, Mental Health Support

We are Hela Brands, an internationally operating and multi-solution strategic partner for brand owners and businesses.

We are on our way to becoming industry leaders in licensing and white label manufacturing across sports, fashion and lifestyle.

Hela Brands is fuelled by an outstanding and passionately driven team and supported by some of the industry s most insightful and future-thinking consultants and creative leaders.

We are looking for a hands-on, commercially driven Key Account Manager to manage and grow a portfolio of sports and fashion licensing partnerships across Europe.

This is a tactical, execution-focused role suited to someone comfortable operating without heavy strategic support structures, balancing account management with proactive new business development.

As our Key Account Manager you will:

• Manage day-to-day relationships with existing licensees and licensor partners across sports and fashion categories, ensuring contractual and commercial obligations are met
• Identify and deliver revenue growth opportunities within the current account portfolio through range extension, new product categories, and improved sell-through
• Proactively prospect, pitch, and close new licensing partnerships across European markets
• Negotiate commercial terms, royalty rates, and contract renewals with a hands-on, deal-focused approach
• Monitor account performance against sales targets and royalty forecasts, taking corrective action where needed
• Coordinate with product, marketing, and finance teams to ensure smooth execution of licensing agreements
• Represent the business at trade shows, sporting/fashion industry events, and partner meetings across Europe
• Provide regular, practical reporting on account status, pipeline, and market opportunities to the leadership team

Key Competencies:

• Commercial acumen - strong grasp of licensing deal structures, royalty models, and P&L impact
• Relationship management -able to build trust quickly with brand partners and licensees at multiple levels
• New business development -confident prospecting, pitching, and closing deals independently
• Cross-market adaptability - experience working across European territories beyond UK/Ireland,
• Self-sufficiency and pragmatism - comfortable working tactically in a small-business environment

If you feel you have the necessary skills and experience to be successful in this role click on APPLY today, forwarding an up to date copy of your CV for consideration in the first instance.

No agencies please.