National Account Manager

National Account Manager Iconic Food Brand London / Hybrid

Harmonic are proud to be working with an iconic food brand with a strong presence across UK and international retail markets and a track record of building genuine consumer love in competitive grocery categories. After several years of consistent UK growth, the business has reached a point where the commercial team needs to scale, this hire is central to that next phase.

Reporting to the UK Head of Sales, this is a hands-on national account management role with ownership of a major UK grocery retailer, think Top 4 (Tesco, Sainsbury etc) alongside a smaller, higher-growth account where you will also lead on new business development. You will build and execute joint business plans, own the P&L for your accounts, and work closely with the distributor network and internal teams to deliver against commercial targets. The role suits someone who is equally comfortable managing complex retailer relationships and rolling their sleeves up on more entrepreneurial, sales-led activity.

Key Responsibilities

• Own and develop the relationship with a major UK grocery retailer, driving sustainable volume and value growth
• Manage a second, more dynamic account with a focus on commercial development and new business
• Build and execute joint business plans, negotiating terms and promotional programmes to deliver against targets
• Work closely with the distributor and internal stakeholders to align on market strategy and execution
• Monitor market trends, competitor activity, and customer performance to surface new opportunities
• Support the planning and execution of trade marketing and promotional initiatives
• Prepare sales forecasts, reports, and performance analyses for internal and customer-facing use
• Represent the brand's values and commercial positioning consistently across all customer interactions

Essential Experience

• National account management experience within FMCG, with direct ownership of a Top 4 UK grocery retailer
• Proven track record of delivering against commercial targets with accountability for a P&L
• Strong relationship-building skills with the ability to influence buyers and senior stakeholders
• Analytically capable: comfortable with sales data, forecasting, and performance reporting
• Fluent English

Desirable Experience

• Experience working with a branded food or drink business
• Exposure to smaller or emerging accounts alongside a major retailer portfolio

Salary: £60-65,000 + bonus

Location: Central London, 2-3 days per week in office

Start Date: ASAP

At Harmonic, we are dedicated to fostering an inclusive and equitable workplace. We actively welcome applications from individuals of all backgrounds and assure you that every candidate will be thoughtfully considered for the roles we represent, without regard to race, religion, gender expression, disability, or sexual orientation.

At Harmonic, we are dedicated to fostering an inclusive and equitable workplace. We actively welcome applications from individuals of all backgrounds and assure you that every candidate will be thoughtfully considered for the roles we represent, without regard to race, religion, gender expression, disability, or sexual orientation.