Regional Sales Manager

Posted: 10/11/26
Recruiter:Gapp Search Limited
Reference:3215734795
Type:Permanent
Industry: Construction, Security, Business Services,
Salary:£60,000 - £70,000 Annual
Location:London
Description: Regional Sales Manager / Business Development Manager - Fire Protection - South England

Full Job Description

Regional Sales Manager / Business Development Manager - Fire Protection
South England Permanent Field-based

If you've built your career around technical sales within fire protection, sprinkler systems or pumps and know how to develop contractor relationships and turn project opportunities into sales, this is a role with genuine scope.

We're recruiting for an established international engineering manufacturer looking for a Regional Sales Manager / Business Development Manager to grow its Fire Protection business across the South of England.

You'll work with sprinkler contractors, fire protection installers, consultants and other project stakeholders to develop new business, strengthen existing relationships and increase sales of fire pump packages across commercial, industrial, logistics and data centre projects.

The role will also involve developing the market opportunity for Multi-Stage Multi-Outlet (MSMO) pump solutions, identifying potential customers and helping establish a platform for future growth in the UK.

What you'll be doing
  • Develop and deliver a territory sales plan to grow fire pump sales across Southern England
  • Identify and win new business with sprinkler contractors, fire protection installers and relevant industry partners
  • Build and maintain relationships with existing customers while developing new accounts
  • Identify fire pump opportunities across commercial, industrial, logistics and data centre developments
  • Develop relationships with consultants, contractors and key project stakeholders to influence specifications and purchasing decisions
  • Promote fire pump packages and technical solutions to contractors and installers
  • Identify and develop market opportunities for Multi-Stage Multi-Outlet (MSMO) pump solutions
  • Research potential MSMO applications, target customers and future project opportunities
  • Work with internal technical and engineering teams to develop suitable fire pump solutions
  • Manage customer enquiries, quotations and commercial discussions through to order
  • Provide technical and commercial support throughout the sales process
  • Monitor competitor activity, market trends and customer requirements
  • Maintain an accurate CRM pipeline, sales forecasts and territory activity reports
  • Collaborate with internal sales, technical and service teams to ensure strong customer support
  • Represent the business at customer meetings, project discussions and relevant industry events
What we're looking for
The Regional Sales Manager / Business Development Manager will need proven technical sales or business development experience within fire protection, sprinkler systems, pumps or a closely related engineering market.

You should also have:
  • A track record of developing new business and building relationships with contractors and installers
  • Experience selling technical products or engineered solutions into fire protection applications
  • Understanding of fire pump systems, sprinkler installations or associated pumping equipment
  • Experience working with sprinkler contractors, fire protection installers, consultants or project stakeholders
  • Ability to identify project opportunities and develop them through quotation, negotiation and order
  • Strong commercial awareness and confidence discussing technical requirements with customers
  • Experience managing a sales territory and developing new customer accounts
  • Strong communication, negotiation and relationship-building skills
  • Ability to work with engineering and technical teams to develop customer solutions
  • Confidence managing sales pipelines, forecasts and CRM systems
  • A proactive, self-motivated approach to developing business and increasing market share
  • Willingness to travel regularly across Southern England
Knowledge of BS EN 12845, LPCB, FM approvals or relevant UK fire protection standards would be advantageous.
Experience with wet riser systems, Multi-Stage Multi-Outlet (MSMO) pumps or fire protection projects within data centres, industrial facilities and logistics developments would also be beneficial.

The role
Territory: South England
Contract: Permanent
Working pattern: Field-based with regular customer and project visits
Sector: Fire Protection / Sprinkler Systems / Pumps
Reporting to: Fire Sales Lead, UK & Central Europe

This is a strong opportunity for an experienced Regional Sales Manager or Business Development Manager who understands the fire protection market and enjoys developing contractor relationships, identifying new projects and growing a territory.

You'll be joining an established international engineering manufacturer with a recognised presence in fluid-flow technology and the opportunity to play a key role in expanding its fire protection business across Southern England.

Apply now or contact Gapp Search for a confidential conversation.

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