Specification Sales Manager

Manufacturer Opportunity Covering OL, BL and WN postcode areas Salary up to 55,000 basic, OTE guide around 100,000, company car and benefits

We are recruiting for a Specification Sales Manager / Area Sales Manager for a well-established, market-leading manufacturer within the electrical sector.

This is a field-based technical sales and territory management role covering the OL, BL and WN postcode areas in North Manchester, working with local authorities, housing associations, electrical contractors, installers, distributors, electrical wholesalers and other specifier-led customers.

This opportunity may suit someone currently working as an Area Sales Manager, Field Sales Manager, Technical Sales Manager, Specification Sales Manager, Business Development Manager, Sales Engineer or Account Manager within the electrical, technical product, building product, distributor, wholesaler or contractor-led market.

This is a newly created role due to continued company growth. The successful person will inherit a strong and well-developed area with an established customer base and further growth potential. A full and detailed handover will be provided by the person who has successfully developed the territory, giving the new Specification Sales Manager the background, relationships and local knowledge needed to continue building the area.

On offer is a basic salary of up to 55,000, with an OTE guide of around 100,000 per year, plus company car and wider benefits. The current company car arrangement includes hybrid vehicles, with the business moving towards fully electric company cars. Electric car drivers are provided with a charging card, so there is no requirement to have a home charger.

As the Specification Sales Manager / Area Sales Manager, you will be:

• Responsible for continued sales growth across the OL, BL and WN postcode areas.
• Targeting the specification of products on Local Authority, Housing Association and other specifier-led projects.
• Developing relationships with Local Authorities, Housing Associations, electrical contractors, architects, new-build developers, M&E contractors, distributors, electrical wholesalers, installers and other specifiers and potential users of the product range.
• Supporting the distribution network, including electrical wholesalers, as the specification specialist for the area, ensuring their teams understand the product range, key benefits and opportunities within their customer base.
• Building strong relationships across the full supply chain, from specification through to distribution and installation.
• Delivering training, product presentations and customer meetings where required.
• Producing reports on progress within your territory and using the CRM system to record visits, specifications, opportunities and customer activity.
• Working closely with the current territory lead through a full and detailed handover, ensuring continuity across established relationships and live opportunities.

To be considered for this opportunity, you will need to demonstrate:

• Area sales, field sales, technical sales or specification sales experience within the electrical sector, technical products, building products or a similar industry.
• Experience of working for a manufacturer, which can include making the move from an electrical wholesaler to a manufacturer within the last 12 months.
• Experience selling into or working closely with electrical wholesalers, distributors, contractors, specifiers, housing associations, local authorities or similar customers.
• Experience of developing business with a technically biased product in a specification-led environment.
• Strong territory planning and business development skills.
• Evidence of regularly achieving or exceeding sales targets.
• Strong administration skills, including experience using Microsoft Office / Microsoft 365 and CRM systems.
• The ability to communicate with customers at all levels, identify the right contacts, gain appointments and build long-term relationships.
• A full UK driving licence.

Please note that candidates currently working for CEF or Edmundson Electrical cannot be considered for this opportunity.

Location

The role is responsible for the OL, BL and WN postcode areas in North Manchester. The advertised territory should allow candidates to decide whether the travel and coverage requirements are workable for them. The successful person must be able to travel throughout and manage the territory effectively.

On Offer

• A salary of up to 55,000, negotiable based on experience.
• An OTE guide of around 100,000 per year.
• Company car, with the business moving towards fully electric company cars.
• A charging card for electric company-car drivers, with no requirement to have a home charger.
• Wider company benefits.
• A newly created role within a growing company.
• A strong, established area covering OL, BL and WN, with existing customer relationships and further development potential.
• A full and detailed handover from the person who has successfully grown the area.

Interview Process

First-stage interviews are planned for Tuesday 24 November 2026 and will take place locally to the North Manchester territory.

For more detail on this opportunity, to register your interest or to apply, please either use the link on this website or call to speak to one of the Cole & Yates team.