A Regional Account Manager's responsibility is to manage a number of client accounts within a certain area or region.
The role varies depending upon what sort of business you work for - sometimes you will be required just to manage existing accounts, other times you will be required to not only manage existing accounts, but also to expand your client base by sourcing new clients. Whether your role requires business development, or whether it is simply to service existing clients, you will be expected to provide customers with an excellent level of customer service, whilst also maximising any potential revenue available from those customers.
You'll be given a region to manage and will be expected to have a thorough knowledge of not only your industry, but also the businesses (or potential leads) within that region. Awareness of competitors, their products and their clients is also an essential element of the Regional Account Manager's job.
Some duties include:
As is often the case in sales-related jobs, qualifications (unless applying for a more senior or technically specific job) are not as important as being able to display a good track record of success in a previous role. Certificates gained from the likes of the Institute of Sales and Marketing Management will stand out on your CV, though your past experience will usually be the key element that employers are looking for.
Recent salaries advertised on Clearly Sales Jobs (January 2010) include:
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