Direct Sales Manager

Posted: 20/11/25
Recruiter:Cambridge Education Group
Reference:3030768919
Type:Permanent
Industry: Recruitment
Salary:£51,000 Annual
Location:Cambridge, Cambridgeshire
Description:

Direct Sales Manager

Salary up to £51,000 per annum

Cambridge and/or Homebased (UK)

We are seeking an experienced and driven Direct Sales Manager to lead international and domestic student recruitment, with a strong focus on converting leads and applications for our OnCampus centres. This role will manage a global Direct Sales team and play a key part in shaping recruitment strategy, improving conversion rates, and delivering exceptional customer service to prospective students and their families.

Key Responsibilities

  • Lead and manage the global Direct Sales team to deliver annual recruitment targets.
  • Drive conversion of enquiries, applications, and walk-ins through effective follow-up and consultative sales calls.
  • Work closely with Marketing to design and run recruitment campaigns across digital platforms.
  • Create and manage sales dashboards, reporting, and analytics to monitor performance.
  • Support the setup and maintenance of Lead Nurturing Marketing journeys, Segments, and Lead Scoring models with Marketing.
  • Oversee key sales technologies (e.g., Leedo, Twilio/Ciptex).
  • Develop a global network of feeder schools to build a strong pipeline of qualified leads.
  • Partner with Admissions to ensure efficient processing and high-quality service for prospective students.
  • Support compliance and visa processes for direct applicants.
  • Contribute to continuous improvement across the full student recruitment funnel.

About You

Essential:

  • Degree-level education (or equivalent).
  • Proven experience managing a B2C sales team.
  • Experience using CRM and marketing platforms (e.g., Dynamics 365, Dynamics for Marketing, Real Time Journeys etc.).
  • Target-driven, ambitious, and highly organised.
  • Strong consultative sales and communication skills.
  • Customer-focused, persuasive relationship builder.
  • A supportive and proactive team player and leader.

Desirable:

  • Experience in international student recruitment.
  • Management experience.
  • Foreign language skills.
  • Understanding of digital marketing.

Direct Sales Manager application closing date - 04/12/2025

Recruiting now