Industrial IoT & Embedded Computing Sales Lead / Supervisor

Job Specification: Industrial IoT & Embedded Computing Sales Lead / Supervisor

Location: UK (HQ + customer visits) Reports to: Sales Director Department: Sales Type: Full-time, Permanent Salary: Negotiable

We are seeking an experienced Industrial IoT & Embedded Computing Sales Lead / Supervisor to oversee a UK sales team, drive new business opportunities, and support design-in engagements across key industrial and defence sectors.

This role combines technical sales leadership, business development, and solution positioning. Reporting to the Sales Director, the Sales Lead / Supervisor will manage the day-to-day activities of the UK sales team, ensuring alignment with company objectives, consistent pipeline development, and effective execution of customer engagement strategies.

• Supervise and support the UK sales team, providing guidance, coaching, and performance feedback.
• Drive new business in industrial, transportation, defence, and IoT markets across the UK.
• Engage early in the design cycle to position embedded and rugged computing platforms for design-in wins.
• Translate technical requirements into commercial proposals, collaborating with engineering, compliance, and production teams.
• Oversee sales operations, ensuring consistent CRM usage, pipeline visibility, and accurate forecasting.
• Develop and maintain key customer relationships to ensure long-term partnerships and repeat business.
• Support UK partner and distribution networks, providing product knowledge and solution support.
• Contribute to go-to-market strategies and participate in UK exhibitions, trade shows, and technical workshops.
• Collaborate with marketing and product teams to create sales collateral, case studies, and campaigns.
• Monitor market trends, competitor activity, and emerging technologies to identify growth opportunities.
• Ensure compliance with export control, RoHS, REACH, and all applicable trade regulations in every sales transaction.

Essential: - Leadership experience managing or supervising a technical or industrial sales team. - Strong track record in B2B technical sales within industrial computing, embedded systems, or IoT hardware. - Understanding of edge computing architectures, connectivity, and industrial integration. - Confident in solution-selling able to link technical capability to customer value and ROI. - Excellent communication, presentation, and negotiation skills with both technical and commercial stakeholders. - Proficient in CRM tools (e.g., Dynamics 365, Salesforce, or similar) and pipeline forecasting. - Full UK driving licence and willingness to travel nationwide.

• Team sales performance against quarterly and annual revenue targets.
• Design-in opportunities generated and converted.
• Pipeline growth and forecast accuracy.
• New customer and partner acquisition.
• Customer satisfaction and retention.
• Team development, engagement, and compliance with CRM standards.

• Technically credible, commercially astute, and people-focused.
• Self-driven with a hands-on leadership style.
• Strong collaborator across departments (Engineering, Compliance, Marketing).
• Calm under pressure, decisive, and accountable for results.
• Professional and credible when representing the organisation to clients and partners.
• Willingness to continuously learn and evolve with emerging technologies.